Founder-prepared, drafted with AI assistance. Aligned with feature draft v8, 5 October 2026. Everything here is a draft: nothing has been posted, scheduled or sent. Each factual line carries the verification-sheet ID it rests on. Re-read each channel's own rules on the day.
Promotional pack — Gareth Huggins
Audiences: small-business owners, startup founders, and AI builders and peers.
1. Message house
Positioning. I'm a database specialist who wants small businesses to have a technical partner they can trust. [V13]
Three things I can say 1. I take responsibility until it's live. I took The Link Network from the founders' voice notes to a platform ready for its December launch, after two developers walked away: I wrote the plan, found a partner agency through a contact from my contracting years, and reviewed the work, with my software factory's help, before anything went live. [V10, V11] 2. A person always has the final say. In my software factory, agents scout, scope, build and check the work, but four things are never done by an agent alone: moving money, speaking to a client, merging into a client's site, and publishing. [V14, V15] 3. Small jobs, done properly. Around a dozen local and independent businesses built or in build since 2025, the first of them by word of mouth: a taxi firm, a fire-safety and electrical contractor who had just gone independent, a tattoo studio, a martial-arts club whose site became a shop and a members' portal. [V06, V07, V09]
Never claim: an award, ranking or endorsement; "verified" or "fact-checked"; a measured client result; a count of sites live; that the factory is a service you can buy; any figure from my own websites until it is substantiated; anyone's name without their permission.
2. Profile copy
Headline. Keep your exact current LinkedIn headline; do not replace it silently. If you choose to change it: Database specialist | Technical partner to independent businesses and founders | SQLOPTIMISE · Miaigi
About (about 110 words). I came to this through infrastructure and databases, often as the first or only DBA in the building, across healthcare, payments, utilities and financial services. I now run three businesses: SQLOPTIMISE, a data-platform consultancy; Miaigi, which designs and builds websites and systems for independent businesses; and Sofakingsoft, an AI-assisted software factory I use inside the other two.
This year I took a startup, The Link Network, from the founders' voice notes to a platform ready for its December launch, after two developers walked away. That's what I mean by a technical partner: someone who takes responsibility until the thing is live. I'd like tradespeople and small founders to have the same. [V01, V02, V05, V10, V11, V13, V14]
Drafted with AI assistance.
Featured plan. (1) The feature, once you decide to publish it; (2) the fact sheet; (3) The Link Network's landing page, once the launch is public and with its agreement; (4) a client example only with that client's written permission.
3. Posts
Launch post for the feature (use only when you decide to publish it) I asked an AI-assisted process to go through my own records, interview me, check what I said against public pages and my own repositories, and write a profile. It's founder-prepared, not independent reporting and not an award, and it comes with a verification sheet that says exactly what rests on what. The short version: I want small businesses to have a technical partner they can trust, and this year I've been trying to be one. Founder-prepared with AI assistance. [V10, V11, V13]
Post 1: for startup founders. Twice this year a developer pulled out of a platform I'd committed to deliver on a fixed scope. I carried on. A contact from my conference days got in touch on LinkedIn; his family-run agency and I built it together, and I reviewed the work, with my software factory's help, before anything went live. The Link Network is planned to launch in December, and we're already planning the next projects. You know your industry; you shouldn't have to become a software engineer to build a company in it. You need someone technical who takes responsibility for the result. [V10, V11]
Post 2: for small-business owners. If you run a small business you've probably been quoted for a website or a system without being sure what you were paying for. At Miaigi you get a written blueprint before any bespoke build, and where your need is a common one the build starts from a ready-made kit. I'd rather you understood the job than simply trusted me. [V04, V05]
Post 3: for AI builders and peers. In my software factory, every job starts as a GitHub issue. Agents scout it, scope it, build it and check it, with a label at every stage. Four things are never done by an agent alone: moving money, speaking to a client, merging into a client's site, and publishing. A named person decides, and the decision is recorded. It built its first client site end to end this summer, and that site is live. If you work on approval layers for agents, I'd like to compare notes. [V14, V15, V17]
Post 6: the heating firm (only with the firm's written permission). A family heating firm came to Miaigi because, as the firm told me, its previous web provider wouldn't hand over its own website without a fee. My software factory built it a new one, now live on its own domain. That's the industry I'm trying to be the alternative to. [V17]
Post 4: one small client, three stages (only with the club's written permission). A martial-arts club came to Miaigi for a website. The site went live in December with an invite-only members' portal behind it. By the summer a made-to-order fightwear shop had joined it. Nobody sold them a platform on day one. That's how I'd like all of it to work. [V07]
Post 5: the motto. At the top of the knowledge base my agents work from there's one line: "Build the machine that sets us free." The machine is the factory. The freedom is meant for the heating engineer, the tattoo artist and the founder who'd rather run their business than wrestle with its technology. [V20, V13]
4. Website copy: press and about page
Boilerplate (about 50 words). Gareth Huggins is a database specialist who runs three businesses: SQLOPTIMISE, a data-platform consultancy; Miaigi, which designs and builds websites and systems for independent businesses; and Sofakingsoft, an AI-assisted software factory used inside the other two. He is technical partner to, and a board member of, The Link Network, a vetted business network planned to launch in December 2026. Founder-prepared with AI assistance. [V02, V05, V10, V11, V14]
Feature block. The feature's headline and standfirst, then: "Founder-prepared feature, drafted with AI assistance. Not an award, a publisher byline or an independently verified report." Link to the fact sheet and the verification sheet.
5. Short video brief (teaser, about 22 seconds)
Aim: small-business owners and startup founders; the December launch leads. Burned-in captions throughout. Text and simple diagrams only; no pages of your own sites until their fixes land; no client or platform pages without permission.
| Beat | Time | On screen (caption) | Shows | Basis |
|---|---|---|---|---|
| Hook | 0 to 3 s | "This December, a startup plans to launch." | A plain date graphic (not the platform's own page) | V10 |
| Reveal | 3 to 7 s | "Two developers walked away. Gareth Huggins got it built." | Name and line | V11 |
| Highlight 1 | 7 to 11 s | "Three businesses. One idea: a technical partner small firms can trust." | Three simple labels | V02, V05, V14, V13 |
| Highlight 2 | 11 to 16 s | "His software factory: agents prepare, a named person decides. Four things no agent does alone." | A simple four-gate diagram | V14, V15 |
| Proof | 16 to 19 s | "First factory-built client site: delivered August 2026, live now." | Text only | V17 |
| Outro | 19 to 22 s | "Founder-prepared with AI assistance." and the address of the page that hosts the profile | End card | label |
6. Small assets
- Email signature. Gareth Huggins | Data platforms, digital architecture, software factory | SQLOPTIMISE · Miaigi [V02, V05, V14]
- Speaker introduction. Gareth Huggins is a database specialist who runs three businesses and is technical partner to, and a board member of, The Link Network, a vetted business network planned to launch in December 2026. He builds technology for small firms through an AI software factory in which a person always has the final say. [V02, V05, V10, V11, V14, V15]
- One-line introduction. I'm a database specialist who wants small businesses to have a technical partner they can trust. [V13]